In 2014, Unified Retail opened its virtual doors to its very first customer, initially supplying a very select range of high-quality health products for a number of brands. Fast forward to today and we are now making a sale every 30 seconds to our network of over 1,000,000 customers, driving millions of additional pounds to our client’s bottom line.

Brand performance on Amazon is our lifeblood and we’re dedicated to working in collaboration with brands to ensure optimal decisions are made to maximise a brand’s future performance and value.


We have recently worked with a range of high-profile, successful and industry-leading brands and products. From product launches on Amazon, to expert Storefront design on Amazon and first-class delivery of retail and e-commerce success through Amazon’s platform. Read the testimonials and feedback from our clients below:

“We are an American brand and have been working with Unified Retail for a couple of years now in an exclusive distribution partnership for Amazon Europe. Our experience has been very positive! Since entering our partnership, our consumption on Amazon has seen over a 1000% growth, our brand presence has been polished to our brand standard and we have successfully removed offensive 3P re-sellers and reversed the price discounting trend that was devaluing our brand. The Unified Retail team are very knowledgeable, professional and a real delight to work with!”

“I have been working with Unified for pushing 9 months now and I have experienced a dramatic increase in sales already. Their knowledge of the Amazon marketplace is second to none and combine that with being great people to do business with, I couldn’t recommend working with them highly enough. They have added huge value to my business and I continue to see an increase in sales month on month”

“Uniquely Unified

Business doesn’t have to be difficult and doing business with Unified Retail is very straightforward and a real pleasure. Each member of staff I have worked with has always been a true professional and it is rare to find a company that delivers on expectations but Unified is one of them. 

As a brand partner, they understand our brand values and strategy and always work hard and collaborate with our team to ensure that they are always a good fit with any plans we have.

It is clear that Unified Retail promotes a good work ethic, a strong business culture and they have clearly invested heavily in internal systems and quality staff to manage their relationships and this is demonstrated in every contact we have with them as a company.

As a business partner, they are clearly one of the best.”

We have been working with Unified Retail now for over 18 months and have seen a substantial shift in our Amazon business as a result. Their expertise in terms of account management, development and activation of promotional plans alongside pricing strategy, product optimisation and brand monitoring has meant that our business has grown by over 200%. Their ongoing market analysis also means they have recommended products which they feel would do well for us in our marketplace, and as a result we have been able to bring new products to market to fulfil unmet needs within our portfolio. We have been extremely pleased with the results and the partnership continues to drive our online business forward.”


Unified Retail is backed by a strong, experienced senior leadership team with decades of global big brand, retail and e-commerce experience. From product launches to top Amazon rankings, the Unified Retail team specialise in Amazon product and retail, giving organisations like you the inside track on how to maximise ROI and revenue.

Gareth Lucas
Gareth LucasManaging Director / Founder
Gareth holds a Masters in Engineering (Electrical Engineering and Software Systems). Gareth is a highly motivated, methodical entrepreneur dedicated to detail, value creation and tangible results. Highly capable interpersonally with an accomplished ability to understand, interpret and unite others. Visionary and a creator, substantive problem solver by adhering to logic and reverting to first principles. A numerically obsessive and highly meticulous decision maker.
Steven Thompson
Steven ThompsonFinance Director
ACCA trained accountancy specialist overseeing all the financial activities of Unified Retail, reporting on management accounts, risk management and policy implementation. Steve has over 20 years experience specialising in the complexities of eCommerce accountancy and pan EU taxation requirements
Jake Donald
Jake DonaldOperations & Logistics Manager
Jake oversees the overall management of stock at Unified Retail. Reporting to the Head of Operations, he controls both inbound and outbound logistics, ensuring shipments handle priority and non priority goods in an effective manner.
Victoria Bodsworth
Victoria BodsworthPurchasing Manager
Victoria graduated from University with a Bachelor degree in science specialising in Statistics. Victoria is responsible for all purchasing administration at Unified Retail from monitoring of stock levels through to purchasing and forecasting.
Adrian Carter
Adrian CarterDigital Marketing Manager
Responsible for Unified Retail’s Amazon marketing and advertising department, Adrian is our in-house brand growth guru. Adrian has a BSc in Microbiology and previously specialised in online marketing for the food testing industry before moving to the UK and joining Unified Retail.
Csaba Nagy
Csaba NagyChief Software Engineer
Csaba is our Chief Engineer. With a BSc in Computer Science from the University of Obuda Budapest. Csaba is responsible for the complete oversight of our Engineering team, its design, development, deployment resilience of the live system. Unified Retail’s technology stack remains a fundamental component to Unified’s continued success.
Lawrence Smith
Lawrence SmithSoftware Developer
Lawrence has a MSC Distinction in Computer Science and joined the engineering team at Unified Retail in 2020. Lawrence is responsible for writing and reviewing code, bug fixes and planning future sprints/tasks which maintain and further develop the Unified Retail in-house software.
Amanda Cleary
Amanda ClearyCommercial Administrator
Having spent over 12 years in high level administrative positions, specialising in IT and customer acquisition, Amanda supports the commercial team and our brand partners with a wide range of administrative and account management support.
Hannah Feeney
Hannah FeeneyDigital Marketing Assistant
Hannah supports the marketing and advertising department, she is our in-house design guru. Hannah is currently pursuing Level 3 Digital Marketing through apprenticeship.
Vineeth Prasad
Vineeth PrasadDigital Marketing Assistant
Vineeth supports the marketing and advertising department, he is our in-house SEO guru. Vineeth is currently pursuing an MSc degree at Anglia Ruskin University specialising in International Business.
unified retail warehouse team
From left to right: Adam, Anna, Mark, Alex and SidneyUnified Retail Warehouse Team
The Unified Retail warehouse team consists of five permanent employees who ensure the efficient processing of products ready for Amazon FBA warehouses to receive. All members are expert in the knowledge of Amazon packing and processing requirements. The team is dedicated to product care and maintaining a quick turnaround on shipments.

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